がた落ち（がたおち）
JLPT N1 · noun
Pitch accent: heiban (flat) — starts low, then stays high with no drop
Meaning: sudden drop/sharp decline
Example sentences
- 人気ががた落ちする。 — Popularity plummets.
- 売り上げががた落ちだ。 — Sales have taken a sharp nosedive.
Related words
See it used in real works
- Example sentences from Japanese novels & web fiction (Massif)
- Hear “がた落ち” pronounced in real videos (YouGlish)